AlEx The Alkimist NFTs
AlEx The Alkimist NFTs

Introducing Alkimi

A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.

Alkimi is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.

Alkimi Exchange helps you create ad products, proven to be successful by walled gardens, across the open web.

Join Us In Creating
Something From Nothing

Alkimi Exchange


We think about Advertising differently, so we are building the world’s first decentralised ad exchange, where:

  • Users aren't a product
  • Publishers aren't at the behest of Facebook and Google
  • Advertisers can deliver their message with value

Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open Web. Fewer Ads, Better User Experience, Increased Engagement.

White Paper

The New Digital Ecosystem

Learn about The New Digital Ecosystem and what it means for Internet Users, Advertisers, and Publishers

The Alkimists

Ben Putley


10 years’ experience in digital advertising, predominantly focused on selling software to global publishers.

Ben led the new business function at The Fifth, News Corp’s influencer marketing agency, where he delivered £2m+ in influencer marketing campaigns with brands including Disney+, Heineken, LR Suntory, Unilever and Nestle.

Prior to the Fifth, Ben led all software sales for Sharethrough’s European Business, selling content management solutions to CNN (International/ Domestic), Forbes, The Telegraph, The Daily Mail and other Comscore top 100 publishers.

Neil Bruce


Fifteen years of experience in digital advertising, spent in agencies and ad tech businesses.

Neil most recently led business development for the EMEA region at ironSource, one of the largest in-App networks globally.

Prior to this, he spent 5 years at Mindshare (the world’s second largest Media agency) as Head of Mobile and Digital Innovation, as well as being a member of GroupM’s technology leadership team.

In 2015, he was named one of the 25 most influential people in mobile by The Drum.

Ten years of experience spent on the sell-side at start-ups and large legacy publishers.

Adam started his working life in ad operations before moving on to become a highly successful salesperson.

He was the Sales Director at SmartFrame technologies, a start-up helping image owners protect, track, present and monetise their images. His role was to build an entire advertising strategy, team and product from the ground up.

Before this, Adam was the Programmatic Director at Conde Nast, helping to bring new advertising technology and revenue streams to a global legacy publisher.

Adam Chorley


Chandrashekar Narayana


Twenty years of experience in various disciplines of software development, architecture, management, and delivery of complex programs. Specialization in information security, privacy, and regulatory aspects of data-driven solutions.

Chandru has worked with clients such as BT, Cisco, Virgin Media, and Vodafone in various capacities. He comes with significant experience in overcoming technical, strategic, and regulatory challenges in the field of digital advertising.

Recently, he helped to build and operationalize Virgin Media’s targeted advertising platform.


Ben is the founder and CEO of Constellation Network, a distributed network designed to enable fast, scalable solutions for organizations needing to process and transfer data quickly and securely.

At the core of Constellation’s technology is the Hypergraph, a fee-less decentralized network accessed by their native token, $DAG.

Hypergraph technology is the only existing technology that can match the cost and speed requirements of hosting an ad auction on a blockchain, so it is fundamental to helping Alkimi fix the internet with $ADS.

In addition to leading Constellation’s incubation of Alkimi Exchange, Ben brings years of experience developing blockchain projects and community, as well as a background in Ad Tech.

Benjamin Jorgensen

CEO & Co-Founder, Constellation Network

Andrew Smith

Chief Product Officer, OpenSlate

Andrew is the Chief Product Officer at OpenSlate, a leading measurement and analytics company focused on creating transparent and healthy media ecosystems that support high-quality content.

Andrew’s career has been shaped by more than 30 years of devotion to media, where he has sought to evolve the advertising technology space through innovative approaches to content and commercialization.

His prior experience includes roles at Oracle Data Cloud, Moat, Grapeshot, VICE Media, and SpinMedia, providing leadership across product development, product marketing, advertising operations, business strategy, sales enablement, and editorial.

Barry Herbst is a proud advisor to Alkimi Exchange. Barry brings a depth of experience in the human capital/talent acquisition world, along with a natural penchant for networking and business development.

He values trust-based relationships and is delighted to connect Alkimi to his network of owners, operators, investors from a myriad of consumer and technology-based businesses to further Alkimi’s growth and adoption.

Barry Herbst

Senior Vice President at The Elliot Group

Mark Woolard

CEO & Co-Founder, HUN Wines

Mark Woollard is co founder and CEO of HUNWines – a disruptive startup targeting the canned wine sector. HUNWines has raised over £1m in seed funding & launched nationwide in Tesco & Sainsburys. The business is backed by RedBull, Brewdog & Waitrose executives.

He's also the founder of UpStart Gaming- a consultancy business in which he enters into senior management positions over medium term contracts to affect business strategy specifically in the gaming & gambling sector.

Prior to this he was Commercial Director at EndemolShine (now Banijay) the largest global TV production company and sits on the board of tech gaming startup Playzido.

Mark provides Alkimi with valuable insight into how to found and scale a successful business.

Following an undergraduate degree in physics with astrophysics, Linden worked as a trader across the London and European derivatives markets for seven years. Specializing in market-making algorithms, he rose to head of Europe for Bear Stearns Inc (Wall St Bank) by the age of 30. He brings 25 years of experience in economics, trading, and managing transition across multiple sectors.

As Constellation’s business pod lead, Linden has advised Alkimi throughout the development of our Tokenomics, and we’re delighted to have him on board as an economic advisor.

Linden Leadbetter

Business Pod Lead, Constellation Network

Tim O'Brien

Business Pod, Constellation Network

Tim has a degree in law & economics and a postgrad in fraud management. He spent four years in corporate finance with UBS investment bank, including 18 months as a tech banker in Silicon Valley.

He served as an infantry officer in the British Army for four years with operational tours as well as working as a civilian on US Government (DoD & DoS) security contracts in Iraq & Afghanistan. He subsequently spent a decade in senior leadership roles with a US defense and national security business, including IPOing two subsidiaries on the NASDAQ.

Tim then joined Save the Children International for three years as head of anti-corruption, leading training and investigations worldwide. He has dozens of passport stamps from doing business in the types of places your mom warned you about and relishes navigating the challenges of risk and compliance.

Daniel is Partner at Partis Solutions, a global leader in the provision of corporate services to the Interactive Gaming & Gambling industry.

Recognized as an industry leader in M&A Advisory and Management Consultancy, Daniel will be working with Alkimi to bolster our Corporate Strategy as we embark on our mission to fix the internet with $ADS.

Daniel Beard

Partner, Partis Solutions


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Contact Us

The Tea Building
56 Shoreditch High St
E1 6JJ