About

Introducing Alkimi – A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.

Alkimi is powered by the Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.

Alkimi Exchange helps you create ad products, proven to be successful by walled gardens, across the open web.

Join us in creating Something from Nothing.

Alkimi Exchange

The World’s First Decentralised Ad Exchange

We think about Advertising differently, so we are building the world’s first decentralized ad exchange, where:

  • Users aren’t a Product
  • Publishers aren’t at the behest of Facebook and Google
  • Advertisers can deliver their message with value

 

Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open Web. Fewer Ads, Better User Experience, Increased Engagement. 

Our Team

Ben Putley

CEO

10 years’ experience in digital advertising, predominantly focused on selling software to global publishers.

Ben led the new business function at The Fifth, News Corp’s influencer marketing agency, where he delivered £2m+ in influencer marketing campaigns with brands including Disney+, Heineken, LR Suntory, Unilever and Nestle.

Prior to the Fifth, Ben led all software sales for Sharethrough’s European Business, selling content management solutions to CNN (International/ Domestic), Forbes, The Telegraph, The Daily Mail and other Comscore top 100 publishers.

Neil Bruce

CCO

15 years’ experience in digital advertising, spent in agencies and ad tech businesses.

Neil most recently led business development for the EMEA region at ironSource, one of the largest in-App networks globally.

Prior to this, he spent 5 years at Mindshare (the world’s second largest Media agency) as Head of Mobile and Digital Innovation, as well as being a member of GroupM’s technology leadership team.

In 2015, he was named one of the 25 most influential people in mobile by The Drum.

Adam Chorley

COO

10 years’ experience, spent on the sell side at start-ups and large legacy publishers. Adam started his working life in ad operations before moving on to become a highly successful salesperson.

He was the Sales Director at SmartFrame technologies, a start-up helping image owners protect, track, present and monetise their images. His role was to build an entire advertising strategy, team and product from the ground up.

Prior to this, Adam was the Programmatic Director at Conde Nast, helping to bring new advertising technology and revenue streams to a global legacy publisher.

Chandrashekar Narayana

Technical Consultant

20 years’ experience in various disciplines of software development, architecture, management and delivery of complex programmes. Specialisation in information security, privacy and regulatory aspects of data-driven solutions. 
 
Chandru has worked with clients such as  BT, Cisco, Virgin Media and Vodafone in various capacities. He comes with significant experience in overcoming technical, strategic and regulatory challenges in the field of digital advertising.
 
Recently, he helped to build and operationalise Virgin Media’s targeted advertising platform.
 

Advisors

Benjamin Jorgensen

CEO & Co-Founder, Constellation Network

Ben Jorgensen is the big boss at ConstellationNetwork.io which some of you may know is helping to incubate Alkimi Exchange to not only give us access to their technology and platform, but has ensured our project benefits from their years of experience developing blockchain projects and community.

Ben is the CEO and Co-Founder of Constellation Network, where he and his company innovated the hypergraph model for networking. Their DAG is fundamental in helping all of us fix the internet with ADS! 

Andrew Smith

Chief Product Officer, OpenSlate

Andrew Smith is the Chief Product Officer at OpenSlate.com. Andrew’s career has been shaped by more than 30 years of devotion to media, where he has sought to evolve the advertising technology space through innovative approaches to content and commercialization.

His prior experience includes roles at Oracle Data Cloud, Moat, Grapeshot, VICE Media and SpinMedia, providing leadership across product development, product marketing, advertising operations, business strategy, sales enablement and editorial

Barry Herbst

Senior Vice President at The Elliot Group

Barry Herbst is a proud advisor to Alkimi Exchange. Barry brings a depth of experience in the human capital/talent acquisition world, along with a natural penchant for networking and business development. He values trust-based relationships and is delighted to connect Alkimi to his network of owners, operators, investors from a myriad of consumer and technology-based businesses to further Alkimi’s growth and adoption. Barry is based in NYC.

Mark Woolard

CEO & Co-Founder, HUN Wines

Mark Woollard is co founder and CEO of HUNWines – a disruptive startup targeting the canned wine sector.

HUN is backed by Waitrose CEO James Bailey, F1 legend David Coulthard , and former Red Bull  and Brewdog executives and has achieved listings across major retailers, festivals and Amazon/ e-commerce.

Mark is going to advise us on starting and scaling a successful business.

Linden Leadbetter

Business Pod Lead, Constellation Network

Following an undergraduate degree in physics with astrophysics, Linden worked across the London and European derivatives markets for 7 years as a trader. Specializing in market making algorithms he rose to head of Europe for Bear Stearns Inc (Wall St Bank) by the age of 30. He brings 25 years of experience in economics, trading and managing transition across multiple sectors. In his spare time he codes trading algorithms amongst other things! He loves skiing and open water swimming.

As Constellation’s business pod lead, Linden has advised Alkimi throughout the development of our Tokenomics, and we’re delighted to have him on board as an economic advisor.

Tim O'Brien

Business Pod, Constellation Network

Tim has a degree in law  & economics and a postgrad in fraud management. He spent 4 years in corporate finance with UBS investment bank including 18 months as a tech banker in Silicon Valley. 

He served as an infantry officer in the British Army for 4 years with operational tours as well as working as a civilian on US Government (DoD & DoS) security contracts in Iraq & Afghanistan. He subsequently worked a decade in senior leadership roles with a US defense and national security business, including IPOing two subsidiaries on the NASDAQ. 

Tim then joined Save the Children International for 3 years as head of anti-corruption, leading training and investigations worldwide . He has dozens of passport stamps from doing business in the types of places your mom warned you about  and relishes navigating the challenges of risk and compliance. He loves ultrarunning but admits he needs to drop a dress size before getting back into the hills.

Whitepaper

The New Digital Ecosystem

Learn about The New Digital Ecosystem and what it means for it’s Users, Advertisers and Publishers

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